Krishna Subramanian

Krishna Subramanian is a serial tech entrepreneur, angel investor and commentator on mobile advertising.^[1][2][3][4] He is best known for a being the CEO and Co-Founder of Captiv8 that was acquired by Publicis Groupe^[5][6][7] and a founding employee of BlueLithium, one of the largest online ad network acquired by Yahoo in 2007 for $300 million, and Mobclix, a mobile ad exchange network acquired by Velti in 2010.^[8][9][10] Subramanian has also written for Forbes, The Huffington Post, Advertising Age and Mashable.^{[11][12][13][14]}

Krishna Subramanian
Born	Long Beach, California
Alma mater	University of California, Davis
Known for	Tech Entrepreneur Co-founder of Captiv8 Co-founder of BlueLithium Co-founder of Mobclix Former Chief Marketing Officer of Velti

Career

Burrp!

In 2003, Subramanian co-founded Burrp!, an internet recommendation and review portal for local businesses and landmarks that operated in a number of Indian cities.^[15][16][17] Burrp! was acquired by Network 18 in 2009.^[17]

BlueLithium

In January 2004, he became a founding employee of BlueLithium.^[3][4] BlueLithium was an online advertising network, which provided a platform that displayed highly targeted advertising impressions.^[18][19] BlueLithium was acquired by Yahoo! in 2007 for $300 million.^[18] At the time of its acquisition, BlueLithium was the fifth largest ad network in the US and the second largest in the UK.^[18]

Mobclix

In 2008, Subramanian co-founded Mobclix with Sunil Verma and Vishal Gurbuxani.^[20][21] Mobclix was a mobile ad exchange network, which was acquired by Velti in 2010.^{[9][10][20][22]} Subramanian became chief marketing officer of Velti in 2011.^[23][24]

Subramanian resigned from Velti in October 2013.^[10] He was reelected to Mobile Marketing Association’s board of directors the same month.^[25]

Captiv8

In Jan 2015, Subramanian co-founded Captiv8 with Vishal Gurbuxani, Taz Patel, and Sunil Verma.^[26] Publicis Groupe acquired influencer platform Captiv8 on May 20th 2025.^[27] Founded in 2015, Captiv8 provides influencer marketing software and commerce tools. Its platform claims to cover 95% of creators with more than 5,000 followers across 120 countries, and processes more than 2.5 billion social posts each year.^[28]