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Ad exchange

Technology platform for buying and selling of advertising From Wikipedia, the free encyclopedia

Ad exchange
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An ad exchange, in online advertising, is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks.[2] Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB),[3] and by advertising trade publications.

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A visualization of the real-time bidding system in online display advertising.[1]
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Ad exchanges

Notable ad exchanges include:

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See also

References

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