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Limeroad
Indian online marketplace From Wikipedia, the free encyclopedia
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Limeroad, stylized as LimeRoad is an Indian online marketplace,[1] owned by V-Mart Retail.[3] The company is based in Gurugram, Haryana.
It is India's first women's social shopping website.[4][5] It deals in clothing and accessories for women, men and kids.[6][7] The portal allows its users to create their own look on a virtual scrapbook by using its products and also allows users to earn from the scrapbook they create.[8][9]
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Background
Limeroad was founded in 2012 by Suchi Mukherjee, Manish Saksena and Ankush Mehra as a fashion marketplace for women.[3][10][11] The company's name is inspired from Grand Trunk Road.[12][13]
The company raised US$5 million Series A round of funding from Matrix Partners and Lightspeed Venture Partners in 2012[14] followed by Series B round US$15 million in 2014[15] and Series C round US$30 million from Tiger Global, Lightspeed Venture Partners and Matrix Partners in 2015.[16]
In 2016, Limeroad came into partnership with the Madhya Pradesh Government's M.P. Laghu Udyog Nigam (MPLUN) to promote handloom and handicraft products online in India.[17]
Limeroad competes with e-commerce companies such as Amazon, Flipkart and Snapdeal, Myntra, Jabong, Roposo, Wooplr and Voonik.[8]
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