Mathilda Gvarliani

Mathilda Gvarliani is a Georgian fashion model. She was the first Georgian model to walk the Victoria's Secret Fashion Show as well as the first Georgian model to appear on a Vogue cover.^[2] In a controversial business decision, Gvarliani was one of 30 models hired by Swedish clothing store H&M for its "digital twins" campaign, allowing the company to use their likenesses with AI technology in branding.^[3]

Mathilda Gvarliani
Born	(2004-05-17) 17 May 2004 (age 20) Mestia, Georgia
Modeling information
Height	1.74 m (5 ft 8+1⁄2 in)
Hair color	Brown
Eye color	Brown
Agency	Next Management (worldwide) Uno Models (Barcelona) Iconic Management (Berlin) Elite Model Management (Copenhagen) Munich Models (Munich) MIKAs (Stockholm)[1]

Career

Gvarliani initially started looking for a modeling agent when she was 12, but was told to come back when she was old enough. Later, she began her career by attending a casting for a modeling agency in Tbilisi and was hired on the spot.^[4] She debuted at Louis Vuitton's resort show in San Diego, California.^[5] In her first seasons, Gvarliani walked the runway for Chanel, Dior, Isabel Marant, Chloé, Gucci, and Schiaparelli.^[6][2] In 2022 and 2024, she appeared on two respective covers of Vogue Netherlands^[2] and she appeared in the December 2024 60th anniversary issue of Vogue Italia alongside many other famous models, including Anok Yai, Alex Consani, and Eva Herzigová.^[7] When the Victoria's Secret Fashion Show returned from its hiatus, Gvarliani became the first Georgian model to walk in the show in its history.^[8]