Maxine Clark

Maxine Clark (née Kasselman, born March 6, 1949)^[1] is the founder and former CEO of Build-A-Bear Workshop, an American retailer that sells customizable teddy bears and other stuffed animals.

Maxine K. Clark
Clark in 2014
Born	Maxine Kasselman (1949-03-06) March 6, 1949 (age 76) Coral Gables, Florida, U.S.
Occupation	Founder of Build-A-Bear Workshop

Early life and education

Clark was born in Coral Gables, Florida, on March 6, 1949. She graduated from the University of Georgia in Athens, Georgia, in 1971^[2] with a Bachelor of Arts in Journalism.^[3] She holds honorary Doctor of Laws degrees from Washington University in St. Louis and Saint Louis University School of Law, as well as a Doctor of Humane Letters in Education from the University of Missouri–St. Louis and an honorary associate degree from St. Louis Community College.^[4]

Career

In 2006, she published her first book, The Bear Necessities of Business: Building a Company with Heart.^[4] After college, she worked at Hecht's, a division of the May Company department store chain, and in 1976 was promoted to the corporate offices in St. Louis, Missouri.^[5] In 1992, Clark became the president of Payless Shoe Source, and left the company in 1996.^[6]

In 1997, Clark founded Build-A-Bear Workshop after being inspired during a shopping trip by a friend's 10-year-old daughter when they couldn't find a Beanie Baby they were looking for. The girl commented that they could make the toy at home and that sparked Clark's idea to create a store to make stuffed animals. Nine months later, Build-A-Bear opened its flagship store at the St. Louis Galleria mall in October 1997 and issued an initial public offering in 2004 with 140 stores.^[7][8]

In 2013, Clark, retired from Build-A-Bear, turning over the CEO's role to Sharon Price John.^[8] Clark collected $1.37 million in total compensation in 2013, including a salary of $659,200, bonus and incentive pay totaling $377,138, and $144,365 in stock. She also received $160,415 for a six-month consulting contract plus $25,000 to cover her legal expenses.^[8]

Clark is a former member of the Board of Directors of Foot Locker. She has served on the boards of Operation Food Search, JCPenney^[1] and the Delmar DivINe, and is Co-Chair of the ReadyNation CEO Task Force on Early Childhood. Clark is a member of the Board of Directors and Executive Committee of Barnes-Jewish Hospital and its Goldfarb School of Nursing. She also serves on the national Board of PBS, where she holds the position of Vice Chair. Additionally, she is an Emeritus member of both the Nine PBS Board of Directors and the Board of Trustees of Washington University in St. Louis. Clark is a former board member of Parents as Teachers, and previously served on the national Board of Trustees of Teach For America.