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Mobilewalla
From Wikipedia, the free encyclopedia
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Mobilewalla is an American data broker company that collects and sells mobile device data.[1] It was founded in 2011 by Dr. Anindya Datta, a professor with the School of Computing, National University of Singapore.
During 2016 US elections, the firm targeted evangelicals with cell phone locations in real time of 6 months preceding the election.[2]
End of May 2020, the firm targeted George Floyd protesters located in New York, Los Angeles, Minneapolis and Atlanta and published a report 2 weeks after showing demographics data: ethnicity, gender and age distribution.[3][4] Datta proffered that the report was prepared to satisfy the curiosity of its employees, and not on behest of any law enforcement or public agency.[3] This however prompted various legislators to seek further clarifications with the company on the data itself.[5][3]
In December 2024, the Federal Trade Commission filed a complaint against Mobilewalla alleging multiple violations of consumer protection laws.[6]
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