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Mojo (soft drink)
Carbonated soft drink From Wikipedia, the free encyclopedia
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Mojo is a cola flavored carbonated soft drink manufactured by the Akij Food and Beverage Limited (AFBL).[1] The soft drink brand Mojo has been recognized by Bangladesh Brand Forum as the "number one beverage brand in Bangladesh" in the "Best Brand Award 2024".[2]
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History
The brand was launched in April 2006 by Akij Group's sister project Akij Food & Beverage Limited (AFBL).[3][4] Mojo manufactures and distributes both domestically and abroad. Mojo has exported to 47 countries around the world.[5][6]
After the Gaza war, many Muslims in Bangladesh began boycotting the products of various companies, including Coca-Cola, due to its affiliations with the Israel, in which Coca-Cola's sale was decreased by 60%. During the same period, Mojo run a donation campaign where every ৳1 BDT (approximately $0.0084 USD) would go to the Palestine donation fund. This campaign led to the significant rise in sales recording the highest sale in the brand's history. The significant rise in demand leads to them facing product shortages.[7]
On 2 January 2024, Sheikh Shamim Uddin, chairman of Akij Group, presented a cheque of 50 lac taka or $41,821 USD to the Palestinian ambassador.[8] Through the World Food Program (WFP), Akij Welfare Trust and Mojo have donated Tk 61,750,000 or $516,493 USD to Gaza and Tk 15,000,000 to Palestine Embassy as of June 2024.[9][better source needed]
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