Noodle Box

Noodle Box Pty Ltd is an Australian-based multinational stir-fried noodle quick service restaurant chain headquartered in Melbourne, Victoria, Australia founded by Josh James and David Milne in 1996.

Noodle Box

Company type	Subsidiary
Founded	1996; 29 years ago (1996) (Chapel Street, South Yarra, Victoria)
Headquarters	Abbotsford, Victoria , Australia
Area served	Australia New Zealand Singapore Malaysia
Key people	David Milne and Josh James
Products	Southeast Asia influenced street food
Parent	Concept Eight[1]
Website	www.noodlebox.com.au

Noodle Box is Australia's largest franchised noodle restaurant chain, with a network of over 70 restaurants across the country.

All Noodle Box restaurants are franchised, with master franchise partners in the Middle East and Mauritius. This move towards franchising the brand was delivered under the strategic direction of current CEO, Ian Martin, previously the CFO of Yum! Restaurants in Asia, and Group CEO of Gloria Jeans Coffee.

Growth strategy

In October 2015, Noodle Box announced a strategic takeover of the noodle QSR network, Wok in a Box.^[2] This consolidation of the brands makes Noodle Box the largest noodle-based QSR in Australia, with more than 100 restaurants across the country.^[3]

See also

• List of restaurant chains in Australia