Perfectly Imperfect (platform)

Perfectly Imperfect is an online newsletter and social media platform.^[1][2][3] It was initially founded in 2020 as a biweekly email newsletter that focused on curated, authentic recommendations from artists to major celebrities.^[4] In January 2024, Perfectly Imperfect launched PI.FYI, a social media platform. The platform is based around sharing recommendations. Its main feed is presented in reverse chronological order and is not algorithmically curated.^[5][6]

Perfectly Imperfect

URL	www.pi.fyi

Founding and early years

Perfectly Imperfect was started during the COVID-19 pandemic by Tyler Bainbridge, alongside college friends Alex Cushing and Serey Morm, whom he met at UMass Lowell; Morm later departed.^[5] Motivated by a dissatisfaction with algorithm-driven recommendation culture, they launched on Substack in September 2020.^[7] Its early newsletter format, PI published brief recommendation lists and personal notes from contributors. In October 2024, PI announced it was leaving Substack to launch its own site.^[8]

Features and community

The current platform, PI.FYI, features both editorial content (guest columns, long-form essays, staff picks) and user-generated recommendations. The platform also supports “Ask” posts, where users can solicit recommendations from the community, and allows commenting, liking, and profile customization.^[9] In August 2025, it launched an events feature.^[10]

Events

In 2022, Perfectly Imperfect hosted their first offline event at Baby’s All Right in Brooklyn, with a performance by The Dare.^[11]

Since its launch in August 2025, the Events feature has hosted company-organized and community-organized meetups globally. Notable events include a September 2025 NYFW event co-hosted with Grailed. The show was headlined by Fakemink, with sets by wegonebeok and featured a surprise appearance by Nettspend.^[12] Photographs were taken by Mark Hunter and Steven Irby.^[12]