Pinoy Box Office

Pinoy Box Office (PBO; stylized in lowercase as pbo) is a Philippine pay television film channel owned by Viva Communications. Its programming consists of films produced and distributed by Viva Films.^[1] Aside from films, PBO occasionally plays music videos from recording artists under Viva, concerts of its artists, and some original TV series and a few talk shows (including Anong Ganap) exclusive to the channel and Island Living.

Thumb — Former PBO logo used from August 1, 2003 to February 28, 2015

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Quick Facts Country, Broadcast area ...

Pinoy Box Office
"Una Ka Rito"
Country	Philippines
Broadcast area	Worldwide
Network	Viva Networks
Programming
Language(s)	Filipino English
Picture format	480i (SDTV) 1080i (HDTV)
Ownership
Owner	Viva Communications
Sister channels	Viva Cinema Tagalized Movie Channel Sari-Sari Channel Viva TV Plus
History
Launched	May 6, 1996 (1996-05-06)
Former names	Viva Cinema (1996–2003)

History

Summarize

Perspective

Plans to launch the channel were unveiled on December 7, 1994, with the launch date set to somewhere between June and August 1995. It would be broadcast using the then-new AsiaSat 2 satellite. STAR and Viva would co-produce 130 new titles a year.^[2]

The channel was originally launched as Viva Cinema on May 6, 1996, in partnership between Viva Entertainment in the Philippines and Star TV (later simply rebranded as STAR in 2001) in Hong Kong.

On July 10, 2003, STAR announced that the joint venture with Viva Entertainment would not be renewed after Viva Entertainment acquired the remaining stake of the channel from STAR Group Limited,^{[citation needed]} meaning Viva Cinema would be closed down on July 31, 2003. On August 1, 2003, Viva Cinema was rebranded as Pinoy Box Office.^[3]

PBO officially launched on August 1, 2003, replacing Viva Cinema in its channel space. This followed the termination of the brand licensing agreement between Viva Entertainment and STAR Group Limited, resulting in Viva Cinema’s closure on July 31, 2003.

On August 1, 2021, after Viva TV was renamed as Viva Cinema, PBO features films produced and distributed by Viva Films which were released at most 26 years behind the current year, as well as Anong Ganap?.

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History

Movie Jocks

See also

References

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