Robinson list

A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island.^[1]

Examples

Country	Organization	Name	Excludes	Reference
Belgium	Belgian Association of Marketing	Robinson list		[2]
United Kingdom	Data & Marketing Association	Telephone Preference Service	Phone
		Mailing Preference Service (The MPS list)	Mail	[3]
Canada	Canadian Radio-television and Telecommunications Commission	National Do Not Call List	Phone
	Canada Post	Consumers' Choice program	Mail (unaddressed)	[4]
		Addressed advertising reduction	Mail (addressed)	[5]
Finland	Data & Marketing Association of Finland	Mailing and telephone preference services	Mail, Phone	[6]
France		Liste orange "Orange List"
Italy	Fondazione Ugo Bordoni	Registro Pubblico delle Opposizioni "Public Registry of Oppositions"		[7]
Spain	Asociación Española de Economía Digital	Robinson list		[8]
Sweden	NIX-Telefon	NIX-registret "The NIX registry"	Phone	[9]
United States	Federal Trade Commission	National Do Not Call Registry	Phone
Australia	Australian Communications and Media Authority	Do Not Call Register	Phone
New Zealand	The Marketing Association	New Zealand Name Removal Service	Mail, Phone	[10][11][12]
Singapore	Personal Data Protection Commission	Do Not Call Registry	Phone	[13]

See also

• Direct marketing
• E-mail marketing
• Mailshot
• Opt-out