Rothco

Rothco, later rebranded as Droga5 Dublin,^[2][3] is a creative and advertising agency based in Dublin, Ireland.^[4] The agency was founded in 1995, employs more than 150 people, and was acquired by Accenture in December 2017.^[1][5][6] Accenture, which also acquired the Droga5 agency in 2019,^[3] rebranded Rothco as "Droga5 Dublin" in 2022.^[2]

Droga5 Dublin

Formerly	Rothco
Company type	Private
Industry	Advertising
Founded	1995; 30 years ago (1995) in Dublin, Ireland
Headquarters	Dublin , Ireland
Area served	Global
Products	Brand development Strategy Technology Experience design
Number of employees	150 (2017[1])
Parent	Accenture
Website	droga5.ie

Notable campaigns

AIB

• 'Mick and Kate' – Rothco was the creative agency behind AIB's 'Mick and Kate' mortgage campaign. The campaign became notable, in Ireland, for its focus on customers at the tail-end of the mortgage process.^[7][8][9]
• 'The Toughest' – Rothco's campaign for AIB to reposition the GAA Club Championships won several awards, spawned a series of TV specials, and was featured as a keynote talk during Cannes 2017.^[10][11]

Daintree Paper

• 'Shred of Decency' – Ahead of the Irish Same-Sex Marriage Equality Referendum, Rothco launched a campaign to turn anti-same-sex marriage flyers into confetti for same-sex marriages.^[12][13][14] The campaign won a Bronze Cannes Lion in 2015.^[15]

Defence Forces

• 'A New Dawn' – Rothco were the agency behind the Irish Defence Forces 'A New Dawn' campaign, a recruitment drive for 18-24 year olds. The campaign saw the Irish Defence Forces use the device of a 'realistic' first-person shooter game to attract over 3,600 applicants.^[16][17]

Tesco Ireland

• 'Big Can Be Good' – Rothco sought to reposition Tesco Ireland by focusing on the brand's reputed benefits to Irish communities.^[18][19]

Awards

The company has won a number of national and international awards,^[20][21] including several Cannes Lions awards.^[22] Other awards include:

• 2012 - Silver Midas (Allied Irish Banks Small Business Support).^{[citation needed]}
• 2012 - Webby Awards Honoree (O2 'Bring Back the Roar').^{[citation needed]}
• 2013 - APMC (Gold & 4 Silver); Love Radio Awards (Grand Prix)^{[citation needed]}
• 2014 - Kinsale Sharks (14 sharks); AdFX (2 Gold); Marketing Society (Excellence Award)^{[citation needed]}
• 2015 - Cannes Lions Festival of Creativity (Bronze); APMC (3 Gold & 3 Silver); An Post Marketing Awards (Grand Prix); ICAD (17 bells); Kinsale Sharks (21 sharks)^{[citation needed]}
• 2016 - Cannes Lions Festival of Creativity (Silver);^[23] APMC (5 Gold & 6 Silver); An Post Marketing Awards (4 Gold & 3 Silver); ICAD (14 bells);^{[citation needed]} AdFX (Grand Prix & 5 Gold)^[24]
• 2018 - 7 Cannes Lions and the Grand Prix in the 'Creative Data' category. Also awarded Eurobest 'Agency of the Year'^{[citation needed]}