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SHEGLAM
Cosmetics brand From Wikipedia, the free encyclopedia
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SHEGLAM is a cosmetics brand that was launched in 2019 by the e-commerce company SHEIN,[2] Founded in Singapore, SHEGLAM uses direct-to-consumer business model. The brand markets to young consumers via social media platforms such as Instagram, TikTok, and YouTube, where influencers[who?] promote its products.[1][3][4]
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Products
SHEGLAM cosmetics including foundations, eyeshadows, lipsticks, and skincare items. The brand is Leaping Bunny certified and its products are cruelty-free[5][non-primary source needed][2]
Its catalog includes:[6]
- Face: foundations, concealers, primers, blushes, bronzers, highlighters, setting powders, and setting sprays
- Eyes: eyeshadow palettes, eyeliners, mascaras, brow gels, and lashes
- Lips: lipsticks, lip liners, glosses, and liquid lipsticks
- Tools: makeup brushes, sponges, and other beauty tools
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Marketing and growth
SHEGLAM initially focused its marketing efforts on the US market, but then[when?] expanded to Europe, the Middle East and Australia.[7][non-primary source needed]
SHEGLAM made its brick and mortar debut at the UAE's Mall of the Emirates in November 2023 at department store Centrepoint. As of June 2024[update] it had over 150 stores in the Gulf Cooperation Council (GCC).[7]
In September 2022 the company held a joint promotion with the Harry Potter franchise,[8] and in November 2022 held a pop-up event with American actress and singer Ashley Tisdale.[9]
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See also
References
External links
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