Sam Born

Sam Born (September 10, 1891 – March 23, 1959) was an American businessman and candy maker.

Sam Born
Born	Samuel Bernstein (1891-09-10)September 10, 1891 Vinnitsia, Russian Empire
Died	March 23, 1959(1959-03-23) (aged 67) MV Britannic, Atlantic Ocean
Occupations	Businessman candy maker inventor
Known for	Just Born
Spouse	Ann Shaffer
Children	Bob Born

Biography

Samuel Bernstein was born into a Jewish family in Vinnitsia, Russian Empire (now Vinnytsia in Ukraine). He had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, France, where he learned the art of chocolate-making.^[1]

Under his original name Samuel Bernstein, he immigrated to the United States in December 1909. He sailed on the S/S Merion from Liverpool to Philadelphia; on the ship's passenger list, his occupation was listed as "candy maker".

In 1916 Sam Born was awarded the "key to the city" of San Francisco for inventing a machine that mechanically inserted sticks into lollipops.^[2][3][4][5]

Just Born

Just Born building in Bethlehem, where Peeps are made

In 1923 he founded the Just Born^[6] company in Brooklyn, New York, a candy manufacturer that still manufactures Peeps, Mike and Ike, and Hot Tamales.^[7] After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. He relocated the firm to Bethlehem, Pennsylvania, in 1932.

Death and legacy

In March 1959 Born died on board the Cunard liner Britannic while it was at sea, having departed from Lisbon en route to Southampton. He and his wife, Ann Shaffer, were on the last lap of a 14,000 mile world cruise, according to his obituary which appeared in The Morning Call, on March 24, 1959.^[8]

His son, Bob Born, became president of the company in 1959.^[9] As of February 2023, David Shaffer, a nephew of Born's, is the board chair and co-CEO of Just Born.^[10]