Siddhartha Bhaiya

Siddhartha Bhaiya is an Indian PMS fund manager^[1] and the founder of Aequitas Investment Consultancy,^[2][3] an investment management firm based in Mumbai, India.^[4][5] He serves as the managing director and chief executive officer of the company.^[5]

Siddhartha Bhaiya
Born	Mumbai, Maharashtra
Nationality	Indian
Alma mater	The Institute of Chartered Accountants of India
Occupation	Financial professional
Known for	Founder of Aequitas Investment Consultancy

Career

Bhaiya began as a research analyst at Sushilfinance. He then held positions at various organizations, including Stratcap Securities, Principal PNB AMC, and Reliance Capital Asset Management (RCAM).^[6]

In 2012, he founded Aequitas Investment Consultancy in Mumbai,^[7][8] where he is the managing director and CIO.^[9][10] In 2019, the company announced plans to launch a Category-III Alternative Investment Fund (AIF).^[11] In 2022, the company topped the charts of Barclay Hedge Emerging Markets, Asia Rankings, based on the Compound Annual Return.^{[12][13][14][15]}

Bhaiya was also a speaker at the PMS AIF World event^[16] and invited to participate in a panel discussion at the Indian Business and Professional Council (IBPC) Kuwait event titled 'India – World's next growth engine,' held at Jumeirah Beach Hotel, Kuwait in December 2022.^[17]

Bhaiya is a frequent commentator on market trends and investment strategies^[3][18] on news channels like Times Now,^[19] BT TV,^[8] CNBC TV18.^[20]

Mirror trading controversy

Siddhartha Bhaiya had alleged that a broker engaged in mirror trading while executing trades for the fund. Mirror trading involves replicating real-time trades executed by another individual. In 2023, a complaint was lodged with the Securities and Exchange Board of India (SEBI), alleging front running. Following the complaint, SEBI initiated an investigation. The accused broker opted for a settlement that included a fee of 45.99 lakh. SEBI's order on July 5 concluded that while front-running wasn't substantiated, the broker's actions violated specific provisions of the Prohibition of Fraudulent and Unfair Trade Practices (PFUTP) Regulations.^[5]