Sigma Boy

"Sigma Boy" (Russian: "Сигма Бой") is a song by Russian bloggers 11-year-old Betsy and 12-year-old Maria (Masha) Yankovskaya, released as a single by the record label Rhymes Music [ru] on 4 October 2024.^[1] It became viral on TikTok and charted on Spotify, YouTube, Shazam, Apple Music, and iTunes.^[a] On Spotify, it topped the Viral 50 Global chart.^[b] It is known to be a popular meme amongst Generation Alpha.

"Sigma Boy"
Single by Betsy and Maria Iankovskaia
Language	Russian
Released	4 October 2024
Length	2:14
Songwriter(s)	Mikhail Chertishchev [ru]

Background and release

Betsy had been recording songs for several years.^[22] Notably, her "Simple Dimple Pop It Squish" ("Симпл Димпл Поп Ит Сквиш") was popular in Asia.^[23] Maria Iankovskaia is a blogger and a regular host at СTC Kids, a Russian children's TV channel.^[c] On 19 October 2024, Betsy and Maria received the CTC Kids' SuperLikeShow award in the "Super Trend" category. They also performed their song "Sigma Boy" on stage during the award ceremony.^[26]

The song was written by Betsy's father, composer Mikhail Chertishchev [ru],^[2] in collaboration with rock singer Mukka [ru],^[27] most notable for the song "Girl with a Bob Haircut" (Russian: "Девочка с каре").^[28] According to Chertishchev, when writing songs, they come to him spontaneously and do not initially "have any meaning". He records them on a dictaphone and later evaluates their "virality".^[29]

The song's success is credited to TikTok's "word-of-mouth". Notably, German TikToker Streichbruder started a trend in which he would play the song at full volume in public transport.^[30]

Composition

The song has been described by some as "brain rot", due to its lyrics being seen as "nonsensical" because of its use of the term "sigma".^[30]

According to Betsy, the song's meaning is "the idea is that Masha and I are so cool, and the Sigma Boy is trying to win us over, and we are trying to win him over too".^[27][29] She has also explained that "the Sigma Boy is a very self-confident boy who doesn't need anyone. At the same time, all the girls fall in love with him."^[d]

Charts

Weekly charts Chart performance for "Sigma Boy" Chart (2025) Peak position Austria (Ö3 Austria Top 40)[33] 56 Czech Republic (Singles Digitál Top 100)[34] 30 Germany (GfK)[35] 40 Russia Streaming (TopHit)[note 1][36] 7 Slovakia (Singles Digitál Top 100)[37] 24 Sweden (Sverigetopplistan)[38] 58 US Hot Dance/Pop Songs (Billboard)[39] 7

Monthly charts Monthly chart performance for "Sigma Boy" Chart (2025) Position Russia Streaming (TopHit)[40] 10

See also

• Alpha and beta male § Sigma male

Footnotes

1. The Russian Streaming chart was launched in late March 2025. Therefore, "Sigma Boy" did not have a full run on the chart.

Notes

1. ^{[2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18]}
2. ^[19][20][21]
3. ^[24][25]
4. ^[31][32]