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Smartfren

Wireless network provider of Indonesia From Wikipedia, the free encyclopedia

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Smartfren (stylized in all-lowercase) is an Indonesian wireless network operator headquartered in Central Jakarta. It is part of XLSmart, which jointly owned by Indonesian conglomerate Sinar Mas and Malaysia-based Axiata. Smartfren operates exclusively using a 4G LTE network after shifting away from CDMA technologies in 2014. As of 2018, Smartfren has 10.1 million active subscribers,[1] making them the fifth-largest wireless carrier in the country.[2]

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Smartfren provides wireless voice (via VoLTE) and data services in Indonesia, which it claims is available in over 200 cities. In 2015, the company launched their LTE Advanced network, becoming the first in the country to do so.[3]

On 11 December 2024, Smartfren announced that it will merge with XL Axiata for IDR 104 trillion or USD 6,5 billion, creating the country's new telecommunication powerhouse. The merger with make Smartfren absorbed into the new entity called XLSmart Telecom Sejahtera, while the merger will be occur in the first half of 2025. The Smartfren-branded services will continue to operate within the new entity, along with XL and Axis.[4] On 25 March 2025, XL approved the planned merger with Smartfren during the Extraordinary General Meeting of Shareholders, with the completion date set on 16 April 2025.[5]

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Andromax

Smartfren partnered with some China-based smartphone manufacturers such as Hisense, Haier and ZTE to produce smart devices under the Smartfren Andromax brand. These phones operate on either CDMA 2000 1x or LTE on the newer models. They use the following naming scheme:

  • C and G models denote lower-end smartphone models
  • I and T models denote lower to midrange models
  • U, V and Z models denote mid to high-end smartphones.

More recently, they also launched the E, Q and R models which have LTE capability; and the E2 and R2 models which supported VoLTE.

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Slogans

As Smart Telecom

  • Smart, Hebat, Hemat (2006–2011)

As Mobile-8 Telecom

Fren

  • Kartu Selularku (2003–2006)
  • Seluler Pilihan Cerdas (2006–2008)
  • Murah, Tidak Repot. (2008–2009)
  • hemat, Tidak Repot. (2009–2011)

Hepi

  • Pasti Lebih Untung (2008–2010)

As Smartfren

  • Live Smart (2011–2018)
  • 4G Go For It (2015–2018, After Smartfren Launch Andromax 4G LTE)
  • Hebat, Hemat, Cepat (2018–present)
  • Juaranya Internet Unlimited (2018–present)
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References

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