Unitel Santa Cruz

Unitel Santa Cruz is the Unitel owned-and-operated station for the city of Santa Cruz de la Sierra. The station generates the network's national programming.

Unitel Santa Cruz

Santa Cruz de la Sierra Bolivia
Channels	Analog: 9 (VHF) Digital: 31 (UHF) Virtual: 9.1
Branding	Unitel
Programming
Affiliations	Unitel
Ownership
Owner	Empresa de Comunicaciones del Oriente[1]
History
First air date	February 1987 (38 years ago) (1987-02)
Former affiliations	Independent (1987-1991) Red ATB (1987-1993) Independent (1993-1997)
Technical information
Licensing authority	ATT

History

The station started broadcasting as Teleoriente in February 1987.^[2][3] The station had small facilities, but had the ambitions to overcome limitations in the human resources and broadcasting sectors.^[3] Teleoriente consolidated its position as a local television station when, in 1991, it affiliated with Red ATB, enabling its programs to be seen in seven of the nine departments of Bolivia. In 1993, the station introduced a new building, which as of 2008 was still in use.^[3]

In September 1997, the rift caused the station to generate a new network, Unitel, the new channel was officially launched via satellite and shortly thereafter it obtained national coverage.^[3] The station digitized its equipment in April 2007, alongside Unitel La Paz.^[4]

Programming

Original

• Telepaís
• La Revista
• La Batidora
• Señor Cine (Saturday)
• Señor Cine Premier (Sunday)
• Cine Mágico
• Cine Aventura

Acquired

• The Simpsons (20th Television)
• Al fondo hay sitio (América)
• Cine Cantinflas (Movies of Cantinflas) (Posa Films)
• Alas rotas (ATV)
• Caso Cerrado (Telemundo)
• Golden Boy (Star TV)
• Maricucha (América)
• El Señor de los Cielos (Telemundo)
• Super Libro (CBN)
• Tierra Amarga (ATV)
• The Looney Tunes Show (Warner Bros.)
• Tom and Jerry (Warner Bros.)

Sports events

• FIFA World Cup
• Copa América