Viva La Dirt League

Viva La Dirt League (VLDL) is a sketch comedy troupe on YouTube^[2] and independent production company out of New Zealand. The founding members and business owners are Rowan Bettjeman, Alan Morrison and Adam King.

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Cast members include Ben van Lier, ^[3] (actor and head writer), Madeleine Adams, Byron Coll, Britt Scott Clark,^[4] David Correos, Phoenix Cross, Ellie Harwood,^[5] John Leigh, Rhiannon McCall, Hamish Parkinson, Alison Quigan, Brynley Stent, Theo Shakes, and Charisse Uy.

As of June 2025, their main YouTube channel has 7.15 million subscribers and 4.93 billion views^[1] and their D&D channel has 450 thousand subscribers and 72.3 million views.

PUBG Logic

PUBG Logic is set in an online multiplayer battle royale game (ostensibly PlayerUnknown's Battlegrounds). Characters are players' avatars and the comedy focuses on the bugs, gameplay limitations, and exploits in the game.^[14]^[15]^[16] Use of the PUBG imagery has been endorsed by the game's creators, and due to the popularity of the game, and the group's sketches, they have attended gaming conventions (Armageddon) and tournaments (League of Legends Pro League) to promote these characters.^[15]^[17] A supercut of the first season has reached over 17 million views on YouTube.^[18]^[19]

Epic NPC Man

Epic NPC Man is a sketch comedy set within "Skycraft", an entirely fictional fantasy MMORPG where non-player characters (NPCs) and players interact. Epic NPC Man deconstructs the in-universe logic of role playing games (RPGs), the mechanics of video games and the fantasy genre at large, typically spoofing real-life game franchises such as The Elder Scrolls, World of Warcraft, Baldur's Gate and The Witcher. The series takes place in Azerim, a sprawling medieval kingdom assailed by the neighbouring Orcish land of Shmargonrog. Initially, Epic NPC Man was presented almost exclusively from the perspective of Greg (Morrison), a lowly NPC garlic farmer and quest-giver in the tranquil but unremarkable village of Honeywood, observing the often confusing activities of players. Other recurring characters include the blacksmith Bodger (Bettjeman), sorcerer Baradün (King), dim-witted muggers Bernard (Bettjeman) and Charles (Van Lier), poor fruit merchant Fred Orchardson (Parkinson), the continuously crying Eugene (King), town fisherman Baelin (Bettjeman) and "the Watcher" (King), a thinly veiled analogue for Geralt of Rivia.^[20]^[21]^[22] Many scenes have been filmed at Howick Historical Village.^[20] Actor John Callen has made multiple guest appearances.

Baelin's Route: An Epic NPC Man Adventure

In 2020, the group crowdfunded NZ$660,000 (c. €390,000) via Kickstarter^[23] to produce a short film set in the Epic NPC Man universe. Baelin's Route: An Epic NPC Man Adventure premiered on YouTube on 9 May 2021. The film, which was written by Morrison and directed by Morrison and King, stars Bettjeman as Baelin, a non-player character whose normal route, from home to fishing spot, is interrupted by a human player (Ben Van Lier) and a damsel in distress (Phoenix Cross) making him into a reluctant hero.^[24]^[25] It had over 900 thousand views within 24 hours of its release.^[23]^[26]

Hero Outage

In October 2024, an original eighty-page comic book titled Epic NPC Man: Hero Outage was co-produced by Viva la Dirt League and Bad Egg Publishing, written by Fred Van Lente and illustrated by Bailie Rosenlund. It features virtually every character from Epic NPC Man in a standalone story, wherein a server issue causes the "adventurers" of Azerim to vanish.

Nice Day for Fishing

Nice Day for Fishing was developed by studio FusionPlay and published for release by Team17 on May 29, 2025 for Steam, PlayStation, and Nintendo platforms.^[27] The 2D action RPG follows the NPC Baelin the Fisherman, who is changed into a playable character, aka an "Adventurer", as the player accepts quests from the various characters of the Epic NPC Man cast.^{[citation needed]}

Bored / TechTown

TechTown, previously known as Bored, is a series of sketches primarily based in a retail tech store.^[28]^[29]^[30] New Zealand Radio Award-winning presenter Ellie Harwood co-stars as an employee.^[31]^[5] The series originally took place within a PlayTech store (a real computer retail chain in New Zealand), although the sketches were created independently from the company.^[32] As of July 2023, the series is filmed and based in a fictional store called "TechTown" and is filmed in the Viva La Dirt League studio.^[33] As of 2025, the series was retroactively retitled TechTown.

Dev

Dev is a series made as of November 2024 showcasing the inner workings of the Dev team that created the fictional hit game "Skycraft" which Epic NPC Man is set in. Dev centers around the fictional studio "Arcticstorm", a pastiche of companies such as Activision Blizzard and Bethesda Softworks, satirising the business practices of the video game industry.

Witcher Logic

Witcher Logic is a serialized fantasy comedy series, a parody of the Witcher video games based on the fantasy novel series of the same title by Andrzej Sapkowski. Season one released weekly between April and May 2022 while season two released between March and April 2025. Bettjeman plays a dim-witted incarnation of Geralt of Rivia and Morrison plays his long-suffering companion Dandelion as they hunt monsters with varying success. The series parodies the mechanics of the video games as well as the Witcher media franchise at large.