WLAW (AM)

WLAW (1490 kHz) was an AM radio station licensed to Whitehall, Michigan. The station simulcasted sister station WLAW-FM, and was owned by Cumulus Media.

WLAW

Silent; former simulcast of WLAW-FM Whitehall
Whitehall, Michigan
Broadcast area	Muskegon, Michigan
Frequency	1490 kHz
Branding	97.5 Nash Icon
Programming
Format	Country
Ownership
Owner	Cumulus Media (Radio License Holding CBC, LLC)
Sister stations	WLCS WVIB WLAW-FM
History
First air date	1955 (as WBFC)
Former call signs	WBFC (1955–1959) WCBQ (1959–1964) WLRC (1964–1979) WLRQ (1979–1981) WPBK (1981–1992) WEFG (1992–1998) WUBR (1998–2005) WODJ (2005–2009) WKLQ (2009–2019) WBBL (2019–2021)
Technical information[1]
Licensing authority	FCC
Facility ID	53962
Class	C
Power	1,000 watts unlimited
Translator(s)	99.1 W256DM (Whitehall)
Links
Public license information	Public file LMS

As WUBR ("The Bear"), the station played adult standards. Later, the format changed to sports, carrying ESPN Radio. In December 2005, the station switched to a talk format, but returned to sports in simulcast with WJRW following the January 2019 discontinuation of WBBL-FM's sports format.^[2][3]

On August 24, 2021, the station changed its call sign to WLAW and then, on August 30, 2021, changed to a simulcast of "Nash Icon" country music WLAW-FM.

WLAW and WLAW-FM went silent in March 2025. They were two of 11 Cumulus stations to close the weekend of March 14, as part of a larger shutdown of underperforming Cumulus stations.^[4]