WLCS

WLCS (98.3 FM, "Classic Hits 98.3 WLCS") is a radio station broadcasting a classic hits format. Licensed to North Muskegon, Michigan, it first began broadcasting under the WFMM call sign. The station is owned by Cumulus Media.

WLCS

North Muskegon, Michigan
Broadcast area	Muskegon, Michigan
Frequency	98.3 MHz
Branding	Classic Hits 98.3 WLCS
Programming
Format	Classic hits
Affiliations	Classic Hits (Westwood One) The Bob & Tom Show
Ownership
Owner	Cumulus Media (Radio License Holding CBC, LLC)
Sister stations	WLAW, WLAW-FM, WVIB, WWSN
History
First air date	November 20, 1983 (41 years ago) (1983-11-20)[1]
Former call signs	WFMM (1/3/83-10/1/85) WAVX (10/1/85-2/1/88)
Call sign meaning	WLC Broadcasting Station (former owner)
Technical information[2]
Licensing authority	FCC
Facility ID	5396
Class	A
ERP	1,600 watts
HAAT	139 meters (456 feet)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.983wlcs.com

Despite its relatively modest 1,600-watt ERP, WLCS provides at least secondary coverage as far north as New Era and as far south as Grand Haven and Allendale. It trades heavily on its Lakeshore-centric identity; for instance, it airs bumpers touting numerous cities in its coverage area.

The station is the Muskegon affiliate for the Detroit Lions. It also airs high school football in the fall and high school basketball during the winter.