WLAW-FM

WLAW-FM (97.5 MHz, "97.5 Nash Icon") is a radio station broadcasting a country music format. Licensed to Whitehall, Michigan, the station serves the Muskegon, Michigan market. The station's programming was derived from Cumulus Media Networks' Hits & Favorites format until Westwood One took over. It is heard as far as Grand Rapids, Michigan, east of US-131, and it experiences interference from WJIM-FM from Lansing. It is now affiliated with Westwood One's country program. Also heard on W256DM 99.1 in Muskegon.

WLAW-FM

Currently silent
Whitehall, Michigan United States
Broadcast area	Muskegon, Michigan
Frequency	97.5 MHz
Branding	97.5 Nash Icon
Programming
Format	Country
Ownership
Owner	Cumulus Media (Radio License Holding CBC, LLC)
Sister stations	WLAW WLCS WVIB WWSN
History
First air date	April 1, 1991 (34 years ago) (1991-04-01)
Former call signs	WPBK-FM (1991–1992) WEFG-FM (1992–2010) WWSN (2010–2019) WLAW (2019–2021)
Technical information[1]
Licensing authority	FCC
Facility ID	53960
Class	A
ERP	3,000 watts
HAAT	134.2 meters (440 ft)
Repeater(s)	1490 WLAW (Whitehall)
Links
Public license information	Public file LMS

History

The station began broadcasting on April 4, 1991 as WPBK-FM with a satellite-fed country format from Unistar Radio Networks,^[2] and became WEFG-FM ("Frog") soon afterward. In 1995, WEFG-FM's format changed to a 1970s-based classic hits format (as Eagle 97.5) satellite-fed from Westwood One. In 1999, Westwood One discontinued its 1970s hits format in favor of rhythmic oldies (tagged as "Groovin' Oldies"), and WEFG-FM continued with this format until switching back to country (as "Kickin' Country") in 2002 and then to sports in 2005.

Logo as WWSN

On December 14, 2010, just four days after it was announced that Clear Channel/Muskegon would replace WSHZ's adult contemporary format with WMUS and its Country format, WEFG-FM dropped its sports format as "The Champ" to pick up WSHZ's former one as "Sunny FM" WWSN. This marked the second time since 1996 that another station had used the "Sunny" moniker other than WSNX, whose call letters once matched that handle. Sister station WVIB was known as Sunny FM for a time until 2004.^[3]

On April 1, 2019, the WWSN call sign and its "Sunny" adult contemporary format moved to 92.5 FM, swapping frequencies with country-formatted WLAW, which moved to 97.5 FM.^[4] On August 24, 2021, the station changed its call sign to WLAW-FM.

WLAW-FM and simulcast partner WLAW went silent in March 2025. They were of 11 Cumulus stations to close the weekend of March 14, as part of a larger shutdown of underperforming Cumulus stations.^[5]