WBOO

"WBDL" redirects here. For the WKBT-TV translator that formerly used the same callsign, see KQEG-CD.

WBOO (102.9 FM) is a radio station broadcasting an adult contemporary format. Licensed to Reedsburg, Wisconsin, United States, the station is owned by Magnum Communications.^[2]

Logo under previous WBDL calls

WBOO

Reedsburg, Wisconsin
Frequency	102.9 MHz
Branding	B102.9 & 98.5
Programming
Format	Adult contemporary
Affiliations	Packers Radio Network
Ownership
Owner	Magnum Communications
Sister stations	WNFM, WRDB, WNNO-FM, WDLS, WBKY, WDDC, WAUN
History
First air date	1997 (1997) (as WBDL)
Former call signs	WBDL (1996–2021)
Call sign meaning	Baraboo
Technical information[1]
Licensing authority	FCC
Facility ID	59232
Class	A
ERP	3,600 watts
HAAT	129 meters (423 ft)
Transmitter coordinates	43°35′32.00″N 90°0′42.00″W
Repeater(s)	900 WDLS (Wisconsin Dells)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	wbooradio.com

Programming

WBOO features adult contemporary music from Westwood One, News from Fox News Radio in addition to local sporting events. It previously carried adult contemporary music from ABC Radio.

The call letters were changed from WBDL to WBOO on August 24, 2021, in a swap with the former WBOO-LP, a television station at Elk Mound that Magnum Radio then sold to Morgan Murphy Media.

As of April 2024 WBOO began simulcasting on AM sister station WDLS as well as its FM translator, identifying jointly as B102 and 98.5. This pairing gives WBOO some extended coverage into the Madison area as the WDLS 98.5 FM transmitter is situated on the Baraboo Range and affords a signal to the area that is not disrupted by Madison LPFM WMUU which is a co-channel neighbor on 102.9.