WRDB

WRDB (1400 AM) is a radio station in Reedsburg, Wisconsin, the station transmits 1,000 watts during the daytime and 640 watts during the nighttime from a tower located just west of Reedsburg. WRDB currently airs a mixture of oldies and sports radio– including Reedsburg Beavers high school football, boys and girls basketball, and baseball, as well as Milwaukee Brewers baseball, ESPN Sunday Night Baseball and Wisconsin Badgers football, basketball and hockey. WRDB is the primary sports station in the Reedsburg and Wisconsin Dells area.^[3][4][5]

WRDB

Reedsburg, Wisconsin United States
Broadcast area	Sauk County, Wisconsin
Frequency	1400 kHz
Branding	97.3 WRDB
Programming
Language	English
Format	Oldies Sports radio
Affiliations	ESPN Radio
Ownership
Owner	Magnum Communications, Inc.
Sister stations	WBKY, WBOO, WDLS, WNFM, WNNO-FM
History
First air date	1953; 72 years ago (1953)
Call sign meaning	Reedsburg[1]
Technical information[2]
Licensing authority	FCC
Facility ID	59233
Class	C
Power	1,000 watts day 640 watts night
Transmitter coordinates	43°32′30″N 90°2′5″W
Translator	97.3 W247CY (Baraboo)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.973wrdb.com

History

WRDB first signed on the air in 1953.^[6] Initially operating with 250 watts of power, WRDB functioned as a "full-service" station, providing a mix of local news, agricultural reports, and popular music.^[7] In 1967, the station expanded its local presence by launching an FM sister station, WRDB-FM (104.9), which later became WNFM.^[8][9]

In late 2007, the station was acquired by Magnum Communications (Magnum Media), a family-owned broadcaster led by Dave Magnum.^[10] Longtime local broadcaster Thomas "Tommy Lee" Bychinski, who joined the station in 1973, became a defining voice of the station for over five decades before his passing in late 2025.^[11]

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