WISM-FM

WISM-FM (98.1 FM) is a radio station broadcasting a classic hits format. Licensed to Altoona, Wisconsin, United States, the station serves the Eau Claire-Chippewa Falls area. It is owned by Mid-West Family Broadcasting.^[2]

WISM-FM

Altoona, Wisconsin
Broadcast area	Eau Claire-Chippewa Falls
Frequency	98.1 MHz
Branding	Greatest Hits 98.1
Programming
Format	Classic hits
Ownership
Owner	Mid-West Family Broadcasting (Clear Water Brands, Inc.)
Sister stations	WAXX, WAYY, WEAQ, WECL, WIAL
History
Call sign meaning	Wisconsin Mid-West
Technical information[1]
Licensing authority	FCC
Facility ID	1130
Class	C3
ERP	25,000 watts
HAAT	53 m (174 ft)
Transmitter coordinates	44°46′36.00″N 91°28′30.00″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	greatesthits981.com

History

The WISM FM callsign was first used in 1959 in Madison at 98.1 FM.^[3] On December 1, 1983, WISM changed its callsign to WMGN.^[4]

Eventually, the Federal Communications Commission (FCC) controlled and licensed station call lettered were acquired by Alpenglow Communications, which relaunched WISM-FM in November 1991 with a classic rock format.^[5]

The station was then bought^[6] by Clear Channel Broadcasting Licenses, Inc., but was then sold to Aloha Station Trust, LLC.

The station was sold again in 2016 to Mid-West Family Broadcasting for $970,000.^[7]

On July 1, 2016, coincident with the sale to Mid-West Family Broadcasting being consummated, WISM-FM changed its format from adult contemporary to classic hits, branded as "Greatest Hits 98.1". The specific programming was transferred from WDRK, upon that station's donation from Mid-West Family Broadcasting to Blugold Radio LLC.