WROV-FM

WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia^[4] and airs a classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.

WROV-FM

Martinsville, Virginia
Broadcast area	Roanoke-Lynchburg, Virginia New River Valley Southside Virginia
Frequency	96.3 MHz (HD Radio)
Branding	96.3 ROV Rocks
Programming
Format	Classic rock[1]
Subchannels	HD2: Black Information Network
Affiliations	John Boy and Billy Performance Racing Network (PRN Radio) Sixx Sense
Ownership
Owner	iHeartMedia (iHM Licenses, LLC)
Sister stations	WJJS, WROV-HD2, WJJX, WSTV, WYYD
History
First air date	January 1950[2]
Former call signs	WMVA-FM (1950–1989)
Call sign meaning	W Rock Of Virginia
Technical information[3]
Licensing authority	FCC
Facility ID	37747
Class	C1
ERP	14,000 watts
HAAT	633 meters (2,077 ft)
Transmitter coordinates	37°7′0.0″N 80°0′58.0″W
Translator(s)	HD2: 96.7 W244AV (Blacksburg, etc.)
Links
Public license information	Public file LMS
Webcast	WROV-FM Webstream
Website	WROV-FM Online

WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.

WROV-FMHD2

WROV-FMHD2 carries an African-American-oriented news/talk format under the branding "Roanoke's BIN 96.7".^[5]

Main article: WROV-HD2

On November 18, 2020, WROV-FMHD2 and W244AV changed their format from alternative rock to programming from the Black Information Network, branded as "Roanoke's BIN 96.7". The alternative rock format continues on WSTV-HD2 and W245BG.^[6]

History of call letters

WROV-FM first signed on the air in January 1950 as WMVA-FM.^[7] It was a sister station to WMVA and served Martinsville. In 1989, new ownership purchased WMVA-FM and WROV (now WGMN), and undertook a move of WMVA-FM to Roanoke.

The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV and duplicated that station's programming.^[8] In 1955, WROV radio's ownership had decided to leave broadcasting altogether after the disastrous effort to start WROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957.^[9][10]