WYYD

For the radio station licensed to Raleigh, North Carolina that held the call letters WYYD from 1972 to 1985, see WBBB.

WYYD (107.9 MHz "New Country 107-9 YYD") is a commercial FM radio station licensed to Amherst, Virginia, and serving the Roanoke-Lynchburg media market. WYYD airs a country music radio format and is owned and operated by iHeartMedia.^[3] Monday through Saturday mornings, the station carries The Bobby Bones Show, based in Nashville and syndicated by Premiere Networks, an iHeart subsidiary. Overnight, it carries After Midnite with Granger Smith.

WYYD

Amherst, Virginia United States
Broadcast area	Lynchburg-Roanoke, Virginia
Frequency	107.9 MHz
Branding	"New Country 107-9 YYD"
Programming
Format	Country
Affiliations	Premiere Networks Performance Racing Network Motor Racing Network
Ownership
Owner	iHeartMedia (iHM Licenses, LLC)
Sister stations	WJJS WROV-FM WROV-HD2 WJJX WSTV
History
First air date	January 27, 1981
Former call signs	WCNV (1981–1985)[1]
Technical information[2]
Licensing authority	FCC
Facility ID	74282
Class	C1
ERP	19,000 watts
HAAT	549 meters (1,801 ft)
Transmitter coordinates	37°28′19.5″N 79°22′27.1″W
Repeater(s)	107.9 WYYD-FM1 (Roanoke)
Links
Public license information	Public file LMS
Webcast	Listen live (via iHeartRadio)
Website	newcountry1079.iheart.com

The studios and offices are on Old Forest Road in Lynchburg.^[4] The transmitter is near Sweet Hollow Road (County Route 615) in Big Island, Virginia.^[5] A 2,500 watt booster station, WYYD-FM1, is heard in Roanoke, also on 107.9 MHz.

History

Logo used for WYYD from September 3, 2010, to September 16, 2013.

Always a country station, the station's first call sign was WCNV, which was assigned on January 16, 1981. It officially launched on January 27 with the branding "FM 108 WCNV". The station was co-owned with WAMV (1420 AM).^[6] WCNV was powered at only 4,100 watts, so it primarily served its own community and was not aimed at the larger Roanoke-Lynchburg market. It was owned by Central Virginia Media, Inc. which sold both stations to Winfas, Inc. in 1983.

WCNV switched its call sign to WYYD at midnight on November 18, 1985, and changed its branding to "108 WYYD; Today's Best Country and Your All-Time Favorites". The power had been increased to 20,500 watts on a 1,767-foot (539 m) tower, making it a regional country station for the larger Roanoke-Lynchburg market.^[7] In 1994, the station was sold to Benchmark Communications for $9 million and the studios were moved to Lynchburg.^[8]

In 1999, the station changed hands again, this time to Capstar Broadcasting, which later became AMFM Broadcasting, a forerunner to current owner, iHeartMedia. Just after 2000, the slogan was changed to "Virginia's Best Country".

On September 3, 2010, WYYD changed its branding to "Country 107-9 WYYD; The Widest Variety of Country Music". It played a mix of mainstream and classic country.^[9] On the morning on September 16, 2013, WYYD changed its branding again to "New Country 107-9 YYD."^[10]