WSWF-LD

WSWF-LD (channel 10) is a low-power television station in Orlando, Florida, United States, affiliated with Diya TV. The station is owned by Major Market Broadcasting.

WSWF-LD

Orlando, Florida United States
City	Orlando, Florida
Channels	Digital: 29 (UHF) Virtual: 10
Programming
Affiliations	10.1: Diya TV for others, see § Subchannels
Ownership
Owner	Major Market Broadcasting (Major Market Broadcasting of Florida, Inc.)
History
Founded	March 1989 (1989-03)
Former call signs	W19AX (1989–1997) W13CU (1997–2000) WSWF-LP (2000–2009)
Former channel number(s)	Analog: 19 (UHF, 1989–2002), 13 (VHF, 2002–2009) Digital: 10 (VHF, 2009–2015), 45 (UHF, 2015–2020)
Technical information[1]
Licensing authority	FCC
Facility ID	61703
Class	LD
ERP	15 kW
HAAT	107.7 m (353 ft)
Transmitter coordinates	28°34′7.8″N 81°13′53.8″W
Links
Public license information	LMS

History

Originally licensed to Kissimmee,^[2] the station began broadcasting as W19AX in March 1989. It branded as "WTTC", "The Tourist Channel", and offered a format of information on weather and attractions for visitors to the area.^[3] The Tourist Channel made $85,000 a month in advertising from local attractions.^[4] The owner, the Specialty Broadcasting Corporation, was snarled by lawsuits from partners in The Tourist Channel; facing rising legal fees, it filed for bankruptcy protection in December 1990 in order to liquidate.^[5]

After the lawsuits, the owners of Specialty, the Namey brothers, revived the permit as a station offering community programming and old movies in 1992.^[4] The Nameys had started a similar business, Visitel Network, to offer programs like those aired on the Tourist Channel, which later was broadcast on W27BB.^[6][7]

In 1997, the station moved to channel 13 as W13CU. On June 6, 2000, it was reassigned the call sign WSWF-LP. On November 17, 2009, it moved to the current call sign WSWF-LD.^[8]

Subchannels

The station's digital signal is multiplexed:

Subchannels of WSWF-LD^[9]

Channel	Res.	Aspect	Short name	Programming
10.1	480i	16:9	DiyaTV	Diya TV
10.2			Orange	Local (PEG)
10.3			Vision
10.6			Antenna	Antenna TV
10.7			VMXTV	Video Mix TV
10.8	1080i		OANPlus	One America Plus
10.9	480i	4:3	AWEPlus	AWE Plus
10.10		16:9	JTV	Jewelry TV
10.11			HSN	HSN
10.12			QVC	QVC