WWFA

WWFA (102.7 FM, 102.7 Kiss FM) is a Top 40 (CHR) radio station licensed to serve St. Florian, Alabama and is owned by Mike Brandt, through licensee Southern Broadcasting LLC. WWFA serves the Muscle Shoals area, Northwest Alabama, parts of northeast Mississippi, and parts of southern middle Tennessee with an equivalent 25,000 watts of power (Class C3).^[2]

WWFA

St. Florian, Alabama
Broadcast area	Florence-Muscle Shoals Metropolitan Area
Frequency	102.7 MHz
Branding	102.7 Kiss FM
Programming
Format	CHR/Top 40
Ownership
Owner	Mike Brandt (Southern Broadcasting LLC)
Sister stations	WYDL, WWGM
History
First air date	August 29, 2010
Technical information[1]
Licensing authority	FCC
Facility ID	171029
Class	C3
ERP	10,000 watts
HAAT	141 meters (463 ft)
Transmitter coordinates	34°45′28″N 87°30′06″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	kissfmbama.com

History

WWFA/102.7 Kiss FM

WWFA signed on the air August 29, 2010 with a wall-to-wall Adult Album Alternative format with no station imaging except for a top-of-hour Legal ID.^[3]

This was merely a placeholder format for the station until it made its actual premiere on Friday evening, October 29, 2010 with a CHR/Top 40 format as 102.7 Kiss FM, taking on competitor Star 94 WMSR-FM.^[4] The station launched with the syndicated Elvis Duran and the Morning Show in mornings, On-Air With Ryan Seacrest middays, and Mike "TicTak" Brandt in afternoons.

In August 2015, the station dropped Elvis Duran in mornings for a locally hosted show by station Program Director and afternoon host, TicTak.