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WildBrain London

YouTube MCN owned by WildBrain From Wikipedia, the free encyclopedia

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WildBrain Family International Limited, operating as WildBrain London (formerly WildBrain and WildBrain Spark), is a British multi-channel network owned by Canadian media company WildBrain (formerly DHX Media). It distributes and produces preschool and children's video content for YouTube and other digital platforms. The division officially launched in 2016; it reuses trademarks associated with Wildbrain Entertainment, an animation studio that had been acquired by DHX.[1] It maintains offices in London.

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The logo of WildBrain Spark from 2019 to 2024

The division is responsible for distributing pre-existing material and creating original animated and live-action shorts based on properties owned by its parent company and partners. WildBrain London also manages the YouTube presence for a number of external brands and businesses, including Beyblade Burst, Bing, Larva, Moomins, Mr. Bean Animated, Outfit7, Playmobil, The Smurfs, Spin Master Entertainment, NBCUniversal, Turbozaurs and Warner Bros. Discovery, among others.[2][3][4][5][6][7]

In September 2019, the company had been changing its name to WildBrain, citing strong brand recognition stemming from the MCN. Concurrently, the MCN was renamed WildBrain Spark.[8]

In November 2023, WildBrain Spark merged into its parent company under its YouTube network business in London, along with Digital Studios and Media Solutions, and it was completed in January 2024 with Kate Smith appointed as Executive Vice-president for Audience Engagement.[9]

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Programs streaming on YouTube

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