Zero-click result

A zero-click result is the successful resolution of a web query when the user gets their desired result immediately on the search engine results page without having to navigate to any followup source of information.

A Google query for Thomas Jefferson provides zero-click search access to Wikipedia directly on the search engine results page.

Conventional pageview tracking does not detect zero-click results, and consequently, conventional digital marketing strategies which rely on pageview analysis do not apply.^[1] There are adaptive marketing strategies which can take into account zero-click results.^[2][3][4]

Scholarly research at the intersection of neuroscience and human–computer interaction has methods of using neuroimaging on users while they use their devices to detect satisfaction with zero-click results.^[5] Such measures are necessary to observe natural behavior because otherwise, users may not react in detectable ways as they use computer applications.^[5]