Gatorade
manufacturer of sports-themed beverage and food products / From Wikipedia, the free encyclopedia
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries.[2] The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost (in sweat) during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
Type | Sports drink nutrition bar protein drink other sports nutrition products |
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Owner | PepsiCo |
Country | United States |
Introduced | September 9, 1965[1] |
Markets | United States, Canada, United Kingdom, (80 countries total) |
Website | gatorade.com |
Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, who was bought out by PepsiCo in 2001. As of 2010, Gatorade is PepsiCo’s 4th-largest brand, on the basis of worldwide annual retail sales.[3] It primarily competes with Coca-Cola's Powerade and Vitaminwater brands worldwide; plus, Lucozade Sport in the United Kingdom. Within the United States, Gatorade accounts for approximately 75 percent market share in the sports drink category.[4]