Genesis Motor
South Korean luxury brand From Wikipedia, the free encyclopedia
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Genesis Motor LLC commonly known as Genesis is a Korean Luxury car brand owned by Hyundai it was launched as a model named Hyundai Genesis in 2015 it became a independent brand and its first model the Genesis G90 was launched in 2017.[1][2]
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History
Hyundai revealed the Concept Genesis in 2003 and the Hyundai Genesis was introduced in 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan".[3] The design of the body took 3 years, and the total cost of the development program was $500 million dollars. The reliability was tested and it reached 800.000 miles.[4]
There was an internal debate about whether if the Genesis should be sold as a Hyundai or become a independent brand, either as a separate dealership or through Hyundai stores.[5] Finally, the Genesis was launched as a Hyundai car in North American International Auto Show in 2008.[6]
In 2015 Hyundai`s United States spokesman Chris Horsford cited three main reasons to make Genesis a independent brand: [7]
- Hyundai Genesis experienced success in seven years in the luxury car market
- it ranked among the top 3 segment sellers
- Customers showed a interest in a independent genesis division
In December 2015 ,Genesis Motor launched its first car, the G90, that is sold in South Korea as the Genesis EQ900.[8] In the United States, Genesis was launched in 2016 with the G80 and G90. And in May 2021, it was launched in Europe alongside the launch of the Genesis G70 Shooting Brake.[9]
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Models
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Concept Models
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References
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