Red Bull GmbH

Red Bull GmbH is an Austrian company that sells the Red Bull energy drink. Billions of cans are sold in over 161 countries. The company has 7,758 employees and earned 3.78 billion euros in 2010.^[1] The headquarters of Red Bull GmbH are in Fuschl am See, Austria.

Red Bull GmbH

Headquarters in Fuschl am See, Austria
Company type	Private
Industry	Drink
Founded	1984
Founder	Dietrich Mateschitz Chaleo Yoovidhya
Headquarters	Fuschl am See, Austria
Area served	Worldwide
Key people	Dietrich Mateschitz
Products	Red Bull
Revenue	€3.78 billion (2010)
Operating income	€1.3 billion (2006)
Net income	€650 million (2006)
Number of employees	7,758 (2010)
Subsidiaries	Red Bull Racing Scuderia Toro Rosso Red Bull Racing Team New York Red Bulls FC Red Bull Salzburg EC Red Bull Salzburg Red Bull Brasil
Website	Redbull.com

History

Dietrich Mateschitz started the company with Chaleo Yoovidhya. The company brought the energy drink Krating Daeng from Thailand to Europe and around the world. Krating Daeng means "red bull" in Thai. Mateschitz runs the company and Yoovidhya and his son are silent partners. Red Bull GmbH made a new “Austrian” Red Bull drink in 1987. It is carbonated and not as sweet as the Thai drink. The Austrian version of the drink has almost half of the U.S. market for energy drinks. It has up to 80% of the market in some other countries.

Marketing

The company supports many sports teams. It also puts its logos on many airplanes and sports cars to attract attention.