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Matthew Marsh (racing driver)
Motorsport marketing specialist From Wikipedia, the free encyclopedia
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Matthew Marsh (born 24 September 1968 in Welwyn, England) is a British motorsport marketing specialist, television presenter, and former racing driver currently based in Singapore.
He is the founder of the motorsport marketing consultancy Ecurie Drapeau Jaune (EDJ), which advises clients on sponsorship in motorsport.[1] Previously, he served as Senior Vice President at Just Marketing International (JMI) and Chime Sports Marketing (CSM), working for Zak Brown who is currently the McLaren Racing chief executive officer.
Alongside his marketing work, Marsh has worked as a broadcaster and journalist, presenting Formula 1 coverage across Asia for ESPN, Star TV, and FOX Sports, and contributing analysis for outlets including the BBC, Bloomberg, and Channel News Asia.[2]
As a driver, Marsh competed in touring cars, GT, and endurance racing. He won the 2004 Porsche Carrera Cup Asia and, in 2007, became the first driver to represent Hong Kong at the 24 Hours of Le Mans.[3] He also secured class victories at the Nürburgring 24 Hours in 2008 and 2013.[4]
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Racing Career
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Merdeka Millennium Endurance Race
In August 2003, Marsh was invited by Amprex Motorsport to share the driving duties of the BMW M3 GT with Genji Hashimoto and Charles Kwan in the Merdeka Millennium Endurance Race held at Sepang International Circuit. The team led the race after a fierce battle with BSA Motorsport's Radical SR3 and Porsche 911 GT3 Cup until problems hit. The team finished way down the order.
Porsche Carrera Cup Asia
He became the overall champion of the Porsche Carrera Cup Asia in 2004 when he drove for A-Ha Racing, beating good friend Charles Kwan.
FIA GT Championship
Marsh and Kwan drove for G.P.C Sport at the FIA GT Championship, Zhuhai round in 2004. The two drove a Ferrari 360 in GT2 class and took fourth place in class.[5]
Hong Kong Le Mans Team
Marsh set up the Hong Kong Le Mans Team in 2005 with sponsorship from Noble Group and technical support by GruppeM, with the stated aim of competing at the 24 Hours of Le Mans in 2006. Darryl O'Young joined the team as his co-driver. The team took part in three Le Mans Endurance Series races that year, as well as the FIA GT Championship race at Zhuhai, finishing in fourth position in class. Archived 29 September 2007 at the Wayback Machine But the team failed to gain an entry and the project was terminated.
24 Hours of Le Mans
He became the first ever racing driver to represent Hong Kong at the 24 Hours of Le Mans, when he joined G.P.C. Sport to race with Carl Rosenblad and Jesus Diez Villarroel in a Ferrari 430 at the famous French circuit in 2007. The team qualified 52nd overall (11th in class) and retired after 252 laps.
24 Hours of Daytona
Marsh drove a Ferrari 430 in the 24 Hours of Daytona in 2008. He shared car number 56 with 2007 FIA GT champion Thomas Biagi, Christian Montanari from Italy and Spaniard Luis Monzon. The car was run by the Italian Mastercar team. Montanari put the car on the front row of the class grid [permanent dead link] but the team retired after 61 laps.
2008 World Touring Car Championship
Marsh drove a BMW 320si for Wiechers-Sport at the 2008 World Touring Car Championship round in Japan and finished 21st and 14th in the two races. He drove again in the finale in Macau,[6] and scored his first championship point and finishing runner-up of the Independents class in the second race at the Macau round.[7]
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Media, Hosting, and Marketing Career
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Television and Media Work
Marsh has presented Formula 1 coverage across Asia for ESPN, Star TV, and FOX Sports, and contributed analysis to outlets including the BBC, Bloomberg, and Channel News Asia. His writing has appeared in publications such as China Daily, New Straits Times, and the South China Morning Post.[2]
In addition to his media work, he has hosted events including the Cannes Lions, Campaign’s Agency of the Year, Hong Kong FinTech Week, and the Thailand Creative Culture Agency's Global Soft Power Talks. [8] He also serves as a judge for the Autosport Awards.[9]
Motorsport Marketing Career
In 2005, Marsh founded the motorsport consultancy Ecurie Drapeau Jaune (EDJ),[1] advising companies on sponsorship evaluation, commercial partnerships, and marketing activation in Formula 1, NASCAR, and Formula E. His work has focused on helping brands enter or expand their involvement in motorsport, particularly within the Asia-Pacific region.
From 2010 to 2018, he served as Senior Vice President for Asia-Pacific at Just Marketing International (JMI)[10] and Chime Sports Marketing (CSN), where he led partnership development efforts. Working alongside Zak Brown, he managed sponsorship programs for brands including AIG, Budweiser (AB InBev), Epson, Gillette (P&G), Hisense, IBM, Kashbet, InterContinental Hotels Group, Mengniu, and SGX.
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Racing record
24 Hours of Le Mans results
Complete World Touring Car Championship results
(key) (Races in bold indicate pole position) (Races in italics indicate fastest lap)
External links
References
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