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Together at Home

2020 benefit livestream event From Wikipedia, the free encyclopedia

Together at Home
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One World: Together at Home (also known as Together at Home) was a 2020 benefit concert organized by Global Citizen of New York City and curated by singer Lady Gaga in support of the World Health Organization. The special was intended to promote the practice of social distancing while staying together during the COVID-19 pandemic.[3][4][5][6][7]

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On April 18, 2020, a six-hour pre-show was streamed online immediately prior to the television global broadcast. The online portion of the event was hosted through YouTube by actress and presenter Jameela Jamil (first hour), actor Matthew McConaughey (second hour), actress Danai Gurira (third hour), singer Becky G (fourth hour), actress Laverne Cox (fifth hour) and actor Don Cheadle (sixth hour). It featured appearances from numerous celebrities.

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Participants of concert series

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Television special

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The television special, titled One World: Together at Home, was curated in collaboration between Global Citizen and singer-songwriter Lady Gaga, which benefited the World Health Organization's COVID-19 Solidarity Response Fund.[43] Jimmy Fallon, Jimmy Kimmel, and Stephen Colbert hosted the show, which was a syndicated broadcast that aired on April 18, 2020. The special was also simulcast on select U.S. cable television networks, streaming platforms, and international broadcast networks.[1] In the UK, the show was hosted by Clara Amfo, Dermot O'Leary and Claudia Winkleman and was broadcast on BBC One.[44] The special was broadcast on CBS, ABC, NBC, The CW and other global networks and platforms.[45][46]

During the six-hour online pre-show

Musical performances (in order of appearance)

Prior to the event, Alanis Morissette was announced to appear on the show, but did not do so. George the Poet, Little Mix, Rag'n'Bone Man and Tom Jones only appeared in the UK broadcast.

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Appearances (in order of appearance)

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During the global television broadcast

Prior to the event, actresses Bridget Moynahan and Lily Tomlin, actor James McAvoy, and tennis player Naomi Osaka were announced to appear in the show, but did not do so.

Musical performances (in order of appearance)

Appearances (in order of appearance)

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Broadcast

The television special was broadcast on NBC, ABC, CBS, and The CW in the United States. It was also aired on Spanish-language television network Univision. The special was also simulcast on networks owned by ViacomCBS (BET, BET Her, CMT, Comedy Central, Logo TV, MTV, MTV2, MTV Classic, MTV Live, Nickelodeon, Paramount Network, Pop, Tr3s, TV Land, and VH1),[49] NBCUniversal (Bravo, E!, MSNBC, NBCSN, Syfy, Universo and USA Network),[50] Walt Disney Television (Freeform and National Geographic),[50] Katz Broadcasting (Bounce TV and Laff),[51] Bloomberg Television, and on AXS TV.[52] iHeartMedia also participated in the broadcast.

In the United Kingdom, the BBC commissioned a Britain-centric broadcast of One World: Together at Home that aired on BBC One on Sunday 19 April at 7:15pm, presented by BBC Radio personalities Clara Amfo, Claudia Winkleman and Dermot O'Leary. Produced for the BBC by Twofour, it featured additional performances from the acts featured in the main special along with exclusive performances from UK acts such as Little Mix and interviews with, and surprises for, front line workers.[53] In Ireland, RTÉ (like the BBC) aired a unique version of One World: Together at Home fronted by comedienne and influencer Dorieann Garrihy and TV presenter Eoghan McDermott.[54]

International broadcasters

Online streaming

The special was also available on several digital platforms such as Apple, Facebook, Instagram, LiveXLive, Amazon Prime Video, Tidal, TuneIn, Twitch, Twitter, Roblox, Yahoo!, and YouTube.[43] It was planned that Alibaba Youku and Tencent would make streaming in China, but that never happened with no reason made known.

Viewership

Canada

In Canada, the special was watched by 3.13 million viewers on CTV and 1.33 million on Global.[63]

United States

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Impact

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One World: Together at Home spurred sales gains for the songs performed as part of the event. On April 18, 2020, the songs performed on the show sold more than 12,000 digital downloads—a gain of 735% versus April 17, 2020. The most notable sellers from the two-hour television special were Taylor Swift's "Soon You'll Get Better", Maluma's "Carnaval" and Kacey Musgraves' "Rainbow", as they together accounted for 42% of the total song sales generated by the show. The songs performed during the pre-show broadcast generated 6,000 in sales—up 75% from April 17, 2020.[65]

On April 19, it was reported that the special raised nearly $128 million for coronavirus health care workers.[45] Raising $127 million "puts it on par with the other legendary fundraiser, Live Aid, as the highest grossing charity concert in history," says Forbes. Instead of private individuals, funds were raised from corporations and institutions such as Bloomberg Philanthropies and the Rockefeller Foundation.[66]

Guinness World Records announced on May 22 that the global broadcast special set records for the most musical acts to perform at a remote music festival and the most money raised for charity by a remote music festival. Craig Glenday, Guinness World Records Editor-in-Chief, said in a statement: "The One World: Together at Home special was an extraordinary response to an extraordinary situation. It demonstrates vividly how the power of music can unite us all and help us through challenging times. It's an honor to be able to officially recognize this unforgettable, 'I-Was-There' event as a record-breaker. Congratulations - and thank you - to everyone involved.” [67]

One World: Together at Home inspired Japanese rock band Luna Sea to design and host a similar event in Japan.[68] Music Aid Fest. ~For Post Pandemic~ aired on Fuji TV One on May 31, 2020, and featured live remotely recorded performances by over 25 artists, including Miyavi, Koda Kumi, Ellegarden, Char and Glim Spanky, to elicit monetary donations to support medical workers and others on the frontline of the COVID-19 pandemic.[69]

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Sequel

Global Goal: Unite for Our Future was a summit that aimed to highlight the disproportionate impact of the COVID-19 pandemic on marginalized communities. The accompanying music concert took place on June 27, 2020, presented by Dwayne Johnson with performances by Miley Cyrus, Justin Bieber, and Shakira, among others.[70] The concert aired on television in countries such as Germany and Australia. The patron of the cause is Ursula von der Leyen (President of the European Commission).

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See also

Notes and references

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