WLXR (FM)

"WLXR-FM" redirects here. For 104.9 FM in La Crosse, Wisconsin (1973–2020), see WEQL.

WLXR (96.1 FM, "Mix 96.1 & 97.9") is a radio station broadcasting an adult contemporary music radio format. Licensed to Tomah, Wisconsin, United States, the station serves the greater La Crosse area. The station is owned by Magnum Broadcasting^[2] and features programming from AP Radio, Compass Media Networks and Premiere Networks.^[3] The station no longer broadcast in HD radio.^[4]

WLXR

Tomah, Wisconsin
Broadcast area	La Crosse, Wisconsin
Frequency	96.1 MHz
Branding	Mix 96.1 & 97.9
Programming
Language	English
Format	Adult contemporary
Affiliations	AP Radio Compass Media Networks Premiere Networks
Ownership
Owner	Magnum Broadcasting, Inc
Sister stations	WTMB, WBOG, WKBH-FM, WQCC
History
First air date	March 11, 1992 (1992-03-11) (as WTRL-FM)
Former call signs	WTRL-FM (1990–1992) WBOG (1992–1997) WUSK (1997–2000) WXYM (2000–2023) WLXR-FM (2023)
Technical information[1]
Licensing authority	FCC
Facility ID	39627
Class	C2
ERP	44,000 watts
HAAT	160 m (525 ft)
Transmitter coordinates	44°1′32.00″N 90°48′58.00″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	wlxrradio.com

History

The station was assigned call sign WTRL-FM on August 8, 1990. On February 7, 1992, the station changed its call sign to WBOG, again on February 3, 1997, to WUSK, and on October 20, 2000, to WXYM.^[5] From 2019 to 2020, the station re-broadcast on 107.1 from WKBH-FM HD3 until it became "Alt 107.1."^[6] On September 7, 2021, WXYM added Elvis Duran for mornings.

On May 14, 2023, Magnum Communications changed the call sign from WXYM to WLXR-FM, which was the former call sign for WEQL. On May 29, the call sign changed again, to WLXR.

On May 19, 2025, WLXR shifted its format to adult contemporary, branded as "Mix 96.1 & 97.9", simulcasting on translator W250AZ 97.9 FM La Crosse.^[7]