WTMB

WTMB (94.5 FM) is a radio station broadcasting a Classic rock format. Previous formats for the station included new age as WZFR, country as WUSK, and oldies as WBOG. Licensed to Tomah, Wisconsin, United States, the station serves the La Crosse area. The station is currently owned by Magnum Radio, Inc. and features programming from ABC Radio, Jones Radio Network and Premiere Radio Networks.^[2]

WTMB

Tomah, Wisconsin United States
Broadcast area	La Crosse, Wisconsin
Frequency	94.5 MHz
Branding	94.5 Classic Rock
Programming
Format	Classic rock
Affiliations	ABC Radio Jones Radio Network Premiere Radio Networks
Ownership
Owner	Magnum Radio, Inc.
Sister stations	WBOG, WLXR
History
First air date	March 23, 1989 (as WZFR)
Former call signs	WZFR (1989–1994) WUSK (1994–1997) WBOG (1997–2003)
Technical information[1]
Licensing authority	FCC
Facility ID	30305
Class	C3
ERP	8,300 watts
HAAT	172 m (564 ft)
Transmitter coordinates	43°53′56.00″N 90°29′23.00″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	classicrockwtmb.com

History

The station went on the air as WZFR on March 23, 1989. On December 20, 1994, the station changed its call sign to WUSK, then on February 3, 1997, to WBOG, and finally on November 19, 2003, to the current WTMB.^[3]